Seeing the racism and xenophobia happening over the past year has made us reflect more on our identity as Asian people and as an Asian-American business. With the rise of Asian hate, now we are more motivated than ever to not only celebrate our culture, but also to help others learn more about our culture through our foods and our messaging. When we first started our business, we were honestly afraid of being "too Asian", that using exotic flavors (like salted egg yolk and black sesame), would be unwelcoming to some. But with everything that's happened, we feel that if anything, these flavors are the core of who we are as Kitsby and as the people behind Kitsby. Going forward, it is our mission to share the foods that help make Asia as vibrant and beautiful as it is, with as many people as we can.
Our founder, Taiwanese-American Amy Hsiao, created Kitsby as a manifestation of her own childhood. We are about the Asian American nostalgia: recreating the joyful memories we experienced growing up and sharing the same joys from these moments with new people. And we do all this through what we know best, desserts. As a small business, we feel that although we might not have as much power to combat Asian hate as we would like, we are grateful to have the opportunity to help educate and uplift people through food, something so universal.
With this in mind, in celebration of Asian American and Pacific Islander Heritage Month this May, we are launching our new AAPI Collection, our first collection of four Asian-inspired baking kits! All items in this collection were made in collaboration with Asian professional and home bakers, to amplify Asian voices and stories. Products will be released throughout the month on our website and 15% of proceeds will be donated to the AAPI Community Fund.
Baking has been a wonderful way for us to celebrate our culture. With this collection, we hope these kits can do the same for you.
We are so excited for you to meet our AAPI Collection, to Stop Asian Hate.