Past Brand Activations
Macaron Creator Workshop
Hosted a macaron-making creator workshop to celebrate the launch of AAPI-founded eyewear brand Covry's "Paris" collection! Macarons were baby blue to match the brand's color, with a selection of classic and Asian-inspired fillings like matcha and black sesame.
Clay Charm + Matcha Creator Workshop
Hosted a clay chasen charm + matcha making creator workshop in NYC to promote the launch of a new matcha product from LA-based K-beauty brand, Mixik. (Each guest even made a charm resembling Mixik's signature bottle that fits on the actual product!)
Matcha Beauty Bakeshop Pop-Up
Curated and created a pop-up bakeshop of all things matcha to celebrate the launch of Mixik's new matcha skincare product. We also ran a café and made a special matcha strawberry drink to match the brand's green and pink color palette.
Lucky Knot Charm Activation
Ran a lucky knot charm-making activation at Away's NoHo store to celebrate Lunar New Year.
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